A strong website content strategy begins with analyzing key factors like keyword usage, search traffic, and competition. For example, we chose “web content company” over “website content company” due to higher search volume (90 vs. 70) and lower competition (0.69 vs. 1.0). Additionally, optimizing for rich snippets—those highlighted questions in Google search results—can help improve visibility. By targeting the right keywords and leveraging rich snippets, we ensure your content strategy drives traffic and enhances SEO performance.